And welcome to luxury with a higher purpose. Suspended between the majestic old-world style of our heritage Scotland and our modern world today, exists a hidden place we can’t see… but can feel. We call it our Treuniverse. We consider our customers our clan of TREUNICORNS. Scotland’s legendary unicorn has been described since antiquity as a symbol of both purity and strength, bold and invincible. This magical being embodies our belief in a higher purpose – connecting our past and present… It's also the inspiration for how we designed our logo. Together we take flight to transform the old ways of doing fashion.
aesthetic timelessness, sustainable material solutions, and collaborating closely with ethically responsible production partners. We’re crafting tomorrow’s luxury, where luxury and sustainability are one and the same. For us, sustainability is a strategy - a driver of innovation and value creation. It’s our quest to always do better. Be better. Bringing heritage, creating legacy. My co-founder’s family is from Scotland. This Scottish heritage is an underlying foundation from which we take flight - the thread that runs throughout our entire world of Treun, melding the old with the new. You’ll find inspiration taken from this heritage
EVERYWHERE… on the planet. It just so happens that the Deep Blue color produced from this plant is also our core brand color. It took many, many months, but with perseverance and continuing our quest for “better”, I came upon a farm in Finland that grows this very same plant at scale. They too, share our vision for doing things differently, and “better” for our planet. Fast forward to today, and we’re now partnering with them to develop this innovative Deep Blue color for our collection, using natural dyes from the same plant our Scottish ancestors used. We’re also creating our other brand color, Dark Oak, with dye from
Treun; A Scottish Gaelic term for mighty; heroic, brave, strong, courageous.
PHILANTHROPY
THROUGH
throughout our brand. From our luxurious Scottish cashmere to the Scottish Gaelic sayings we use in our messaging - and from our elegant packaging to our brand collaborations. One day last Fall, while doing some research for Treun, I read that ancient Scottish hunters, gatherers, Celts, and Picts used blue dye from a specific plant to literally rub on their faces and bodies before going into battle (“Braveheart” immediately came to mind for me). Knowing we want to use natural dyes and materials in our collection, and furthering our pursuit of “better” practices, I began hunting for this plant …
another plant they grow.
FASHION is our way up.
In our never ending pursuit of “better”, WE QUESTION THE SATUS QUO EVERY DAY. WE LOOK AT THINGS DIFFERENTLY.
We believe that every time a new Treunicorn ascends, its contagious impact inspires peers to join. We’re starting a platform…. a movement. A community of Treunicorns… people who care for others and the planet, and want to contribute positively through their actions. Join us, won’t you?
We use creativity and innovation to:
1. SOLVE PROBLEMS HOW can we be better? HOW do we design perfect wardrobe essentials that are versatile and timeless…. while enabling our customers and community to be part of the process? 2. CHANGE LIVES HOW can we do better? HOW can we act responsibly towards our planet and our community and
PURPOSE IS OUR NORTH STAR
Guiding overall direction as we shape our long-term growth, environmental responsibility is the core of our business operations and how we approach everything we do. It is our goal to make best- in-class luxury products relying on
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