made and customizable. No inventory = No waste = Better. Better still, our BB hats are made of repurposed designer fabrics. Continuing our commitment to sustainability, we update the classic BB Hat with existing designer fabrics, giving them #Renewed Life. These Limited Edition, hand-numbered hats with a heightened design consideration that is more elevated and sophisticated are sure to become collector's items. on-demand We also choose our brand partners very carefully, only selecting those that share our values and align with our mission. With “better” in mind, we are developing our own proprietary blends of natural, sustainable materials to use in our collections; driving innovations with global fiber & fabric companies, leading the way to new sustainability solutions to thrive in a circular economy. One brand partner, our Scottish Cashmere mill, in business since 1897, sits on the banks of a beautiful, historic Loch. This Loch gives the vast supply of pure, soft Scottish water that is essential to the exceptional feel - and the look of our beloved cashmere. The
loch has a vital part in Scotland’s past too… the ill-fated Mary, Queen of Scots, was imprisoned in the castle there. Today the Loch hosts a world-renowned RSPB* nature reserve. And all the water used by the mill is returned to the loch - cleaned to make sure the brown trout, pink-footed geese, and 35,000 wintering birds can thrive. Set on the southern shore of the Loch, this nature reserve offers a great day out for families, nature lovers, and wildlife watchers alike. Osprey visit the Loch to fish during the summer, while up to 20,000 pink-footed geese fly in from Iceland come autumn. Another partner we’re proud to align with is the United Nations. As part of the Department for Social & Economic Affairs, we’re committed to promoting the UN’s 17 Sustainability Development Goals. These 17 goals are like a to-do list, a blueprint for success for people and companies to follow, to banish a whole host of social ills by the year 2030. Everything from Life Below Water, Life on Land, No Poverty, Zero Hunger, Quality Education, Gender Equality, Clean Water, + 10 more… totaling 17. We are
prioritizing (Responsible Consumption & Production), #13 (Climate Action) and #17 #12 (Partnerships) as our future goals. The Conscious Fashion and Lifestyle Network is a United Nations-hosted online platform for industry stakeholders, media, Governments, and UN system entities. The network showcases and enables collaborations that accelerate the implementation of these Sustainable Development Goals, ensuring everyone, everywhere can live in dignity, prosperity, and peace on a safe and healthy planet. We are excited to have a soft launch in Q4 this year which will see the brand take part in two prominent events, one in the UK, in London, for Sustainable Fashion Week, and one in the US, in Austin, Texas, around the Formula 1 US Grand Prix, COTA, as a precursor to the much larger Formula 1 events in Miami and Monaco, next May ‘23. Our Maestro of Art, Kiril Jeliazkov, will be performing a live art and fashion exhibition for the event, highlighting our brand’s connection to motorsports and showcasing our collection on the runway, painting his magic on the models, while auctioning off art for charity. It should be great fun… for
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