And Master Your Visibility Common SEO Terms That All Beginners Must Know
Contributed by Ira Bowman
website and social media marketing campaigns. Short- tailed keywords usually have single or double-word phrases. Long-tailed keywords typically have four words minimum. Keyword research is a fundamental process. You should use reliable research tools such as Google, Moz, and Semrush to conduct your keyword research. All three websites are common SEO tools. For instance, Moz makes researching keywords easier, helping you explore different domains. These tools optimize your keyword suggestions. You can find Google keywords through Google Suggest. This tool assesses the high and low conversion rates of your keyword or phrase, telling you its competitiveness in the search engine.
Backlinks are the key in building your website domain authority. A backlink, itself, is an active link from one website to another. Different Types of Backlinks Not all backlinks are active. There are do-follow and no- follow links. The former has three sub-types (elaborated upon below). The latter is the worst kind of backlink in terms of SEO. No-Follow Links No-follow links showcase a website address but do not lead to that website. You can’t click on a no-follow link, rather, it needs to be copied and pasted it into the URL bar. These links are usually meant for visual purposes. For example, you can add your website URL on your social media cover photos. However,
SEO
may seem straight-
forward, strategic
but
it
requires
thinking and technical knowledge of your market base. You can’t enhance your SEO without learning the difference between key SEO concepts such as backlinks and keywords. If you’re an SEO beginner, don’t fret. Use this guide on SEO terms to enhance your understanding of SEO strategies. Without understanding these key terms, you can have a hard time ranking your website on Google. So, let’s take a look at the most common ones. Keywords Firstly, keywords are the prime mode of SEO enhancement. Keywords are important to increase traffic both on your
Backlinks
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