2. Keyword Research
1. Foundational SEO
Akin to laying a foundation on any building project, to optimize any website, blog, or digital asset, you must do the same. In the digital landscape, this encompasses setting up your Google Business Profile, Google Search Console, and Google Analytics. Your Google Business Profile increases your business's visibility on Google Maps and search results and is a key reference point for Google. Many of their results are a derivative of the information you provide here about you and your business. Google Search Console allows you to monitor and troubleshoot your site's performance and optimizes your website for Google Search results. Meanwhile, Google Analytics provides insights about your audience, tracks user behavior, and offers actionable data to boost your online performance.
Understanding what your prospects are searching for online is critical. Use keyword research tools to discover your potential customers' terms and phrases when seeking products or services like yours. Unlike in years past, we no longer need to guess about search behavior. All this information is available and allows us to remove the guesswork of how people search. For example, when you do a name search, do people use your full name or nickname? The difference in results can be significant in search volume and types of information appearing in search result placements. These insights will help you better align your website's content with your target audience's search behavior.
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