Navigating Innovation and Success
LÔTELI : A CASE STUDY
In a world full of entrepreneurial endeavors, a stellar product idea can often be the spark that ignites a business's trajectory. For those seeking inspiration from a real-world triumph, the case study of LÔTELI, a pioneering producer of imaginative and distinctive pool inflatables, offers valuable insights into the journey from inception to success.
The Genesis of LÔTELI: A Fusion of Vision and Expertise
Founders Nathalie and Laura, lifelong friends and former colleagues at a China- focused sourcing consultancy firm, boldly ventured into entrepreneurship by establishing LÔTELI in 2018. The strategic convergence of Crystal's extensive background in international product sourcing and creative photography, with Laura's proficiency in retail trends and e- commerce acumen, laid the foundation for the brand's inception.
Written by Laura Dow , Business Director at CPG, orchestrates growth by setting company objectives, implementing strategies to optimize performance, and managing finances. Laura began working in China as a Peace Corps volunteer and holds a Master’s in International Affairs from the Johns Hopkins SAIS. She speaks English and Mandarin fluently. Reach her at LD@CPGSourcing.com
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