They have in-house qualified inspectors and stringent quality control mechanisms that ensure their products meet the highest standards. To further streamline its supply chain, LÔTELI enlisted the expertise of a reputable Chinese sourcing company, CPG. This partnership facilitated essential aspects such as supplier negotiations, order management, quality control, and compliance with Chinese customs requirements. Working with CPG bolstered LÔTELI’s operational efficiency, and reduced first costs, enabling them to achieve sales margins of 18%.
Pooling their talents and shared love for summer, these women entrepreneurs harnessed their collective expertise to create LÔTELI. It was during a transformative trip to Europe in 2017 that the initial spark was ignited—a vision of their very first pool float. From this moment of inspiration, LÔTELI was born, catalyzing a shift toward the design of elegantly crafted, one-of-a-kind pool floats that combined aesthetics with value.
culminated in driving substantial traffic to both their website and Amazon listings through tailored Amazon PPC advertising campaigns and their Brand Registered LÔTELI Amazon Store.
A Global Reach: Over a Million Followers Achieved
In the summer of 2020, LÔTELI embarked on a game-changing Instagram marketing initiative. Through engagement with approximately 50 influencers worldwide, their campaign soared to unparalleled heights, garnering over a million followers while maintaining a remarkably economical budget of under $1,000. Despite the backdrop of pandemic-induced challenges, LÔTELI's partnership success rate stood at an impressive 82%, underscoring the resilience and commitment of influencers worldwide.
Mastering
the
Art
of
Manufacturing and Sourcing
While a visionary product and compelling marketing are vital, the unsung hero of any successful venture lies within the intricate web of sourcing and supply chain management. Often overlooked, this segment is instrumental in delivering superior quality at optimized
Marketing Ingenuity and Customer Engagement
With their supply chain foundation secured, LÔTELI unfurled their marketing sails. Recognizing the youthful and trendy essence of their products, they strategically channeled their marketing endeavors through social media platforms, posting high-quality photos and videos on Instagram, Facebook, and Pinterest. Their meticulously curated social media accounts amplified brand visibility and made them their principal source of website traffic. The brand's marketing mosaic extended beyond social media, encompassing evergreen content and SEO-driven blog posts, captivating DIY (Do It Yourself) YouTube videos, collaborations with influential social media figures, and strategic placement on diverse platforms. The combination of these efforts
Sealing the Triumph: A Strategic Exit Strategy
costs, a factor crucial for sustainable success.
The narrative of LÔTELI is culminating right now—in the summer of 2023. Nathalie and Laura plan to sell their company to embrace new horizons, with each pursuing their aspirations in Italy and New York City, respectively. LÔTELI's journey serves as a testament to the power of innovation, strategic partnerships, and tenacity in the world of entrepreneurship. The case study resonates as a roadmap for budding business leaders seeking to transform brilliant ideas into tangible success stories.
They specialize in inflatables and pool toys, with over half of their production dedicated to this niche. They have a clientele comprising household name brands from the US, Europe, and Southeast Asia. Benefiting Nathalie's international sourcing experience, China emerged as the prime destination for product sourcing. In the industrial heartland of Dongguan, they found a manufacturer that proved to be the perfect fit: from
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