If you hesitate when stating your price, if you justify it, if you throw in discounts before the client even objects, you send an
About the Author David Sterling is a serial entrepreneur and marketing strategist specializing in influence, persuasion, and word-of- mouth marketing. With decades of real-world experience, he helps businesses scale using psychology-driven strategies. Learn more at: The Art of Persuasion.
unspoken message: I’m not sure this is worth it. And if you don’t believe it, why should they?
Premium pricing isn’t just a strategy. It’s a mindset . The best clients—those who truly value what you offer—aren’t looking for the cheapest option. They’re looking for the best option. So, be that option. Frame your offer like an upgrade, not a cost. Create an experience, not just a transaction. Own your price with quiet, unwavering confidence. Do that, and price resistance fades—not because the numbers changed, but because the perception did.
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