The Silent Killer in Business: Why Clarity of Purpose Is Your Lifeline
By Larry Mandelberg
What if I told you that most businesses don’t fail because of competition, market changes, or economic downturns? What if the real reason is something far more insidious? Something hiding within your business, growing quietly, feeding off of every unfocused decision, every unclear goal, every misaligned priority?
This isn’t just a theory. It’s the cold, hard truth. Businesses don’t fail—they commit suicide.
And the weapon? A lack of clarity of purpose in business.
brands. From the outside, she looked like a success story.
Let me ask you something: Why does your business exist? Don’t give me the usual buzzwords or generic mission statement. What’s your real purpose—the reason you do what you do? If you can’t answer that question with precision and passion, you’re already in dangerous territory.
But inside? She was drowning.
Her team was divided, constantly clashing over priorities. Deadlines slipped. Clients grew restless. Rebecca worked harder than ever, staying late to fix the problems her team couldn’t seem to solve. Every month, she felt further behind. When Rebecca came to me, she was exhausted. “I don’t know what I’m doing wrong,” she said. “We’re busier than ever, but it feels like we’re falling apart.”
The Trap That Catches Us All
Every entrepreneur starts with a spark. That passion drives you through the early mornings, the late nights, the setbacks, and the wins. But as the business grows, the spark starts to dim. Not because you’ve lost your passion, but because the weight of everything else— the decisions, the people, the competition—pulls you in a hundred different directions.
The Silent Snakebite of Business Suicide
Here’s what Rebecca didn’t realize: Her business wasn’t failing because of her competitors. It wasn’t failing because the market was too tough or because her team wasn’t talented enough. Her business was failing because it had lost its focus.
That’s where Rebecca found herself.
Rebecca ran a creative agency. It started with just her and a few clients she loved working with. Word spread about her talent, and within five years, she was managing a team of twenty-five and serving national
I call this business suicide .
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