What exactly is lead generation on LinkedIn? It's finding potential customers and getting them interested in what you offer. Think about how real estate agents hand out flyers for pre-selling a condo…or gym sales reps call to invite potential customers to join. That’s lead generation—identifying who your customers are and then finding a way for them to bite the hook. Why should you care about lead generation on LinkedIn? As I mentioned, the platform has close to 900 million members. That’s a boatload of potential customers if you ask me. LinkedIn is the largest professional networking platform to date, and with its advanced search features and competitive content
Here are 6 tips on how you can generate quality leads on LinkedIn: Optimize your profile. First impressions matter. I’ve said this before, and I’ll say it again: fix your profile as if it were on a dating app. Make it clear AND known: what you do, what you seek, and what you’re here for. And I can’t stress this enough: make sure you sound like you’re talking and connecting to your fellow humans. Otherwise, it’ll look like a typed-up, fancy resume that potentially screams “douche.” You wouldn’t want that, would you?
NOW THAT YOU KNOW WHY YOU SHOULD CARE…
Join LinkedIn groups relevant to your niche. Now you’re ready to mingle. It’s like the virtual version of joining alumni or in-person networking events. Joining groups in your niche not only highlights your visibility, but it’s
planning section, it’s no surprise that your competitors are on it 24/7. Plus, get this: 4 out of 5 people on LinkedIn drive business decisions. So, consider jumping on the LinkedIn bandwagon.
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