a great way for you to keep connecting to people who could either be potential customers and/or current customers you could nurture and keep happy.
It’s about highlighting your thought leadership while ensuring readers can easily spot “what’s in it for them.” Feeling like you’ve got writer’s block? Here are some ideas on what to write about! � Reshared articles or posts � Opinion pieces to highlight your expertise � Employee stories � Company updates � Tips and listicles Leverage LinkedIn’s advanced search engine. Time to get specific. The more you can narrow down your search, the better. No more throwing spaghetti strategies on a wall and hoping a noodle sticks. When you can search for specific job titles, locations, or industries, it makes it a lot easier for you to drill down and specifically target people you can connect with. Provided, of course, that you know exactly who your customers are!
Ready to invest? Try out LinkedIn’s Sales Navigator. If you’re serious about building your lead generation strategy, then this paid subscription is for you. Once you subscribe, you can access robust features like Lead Builder, Advanced Search, Saved Leads, Account Pages, and InMail. These features give you an upper hand when looking at profiles and building your “lead bank,” as you are now privy to more details about people you could connect with. It’s an efficient way to target an audience (think of it like a premium Tinder or Bumble account, where you could see who’s swiped right to you) so you can save time, and essentially, money. Post valuable and relatable content. Share content your audience would care about. It’s not just about the numbers. You need to put out stories that focus on solving the problems your audience cares about.
Building your LinkedIn connections over time. Intentionally connect those in your target niche or industry. Don’t just mindlessly click the connect button like there’s no tomorrow. Now that you know LinkedIn has advanced
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