tests and hypotheses laid the foundation for modern dermatology as its own branch of study. For example, her team heavily researched human skin. She was one of the first to classify skin into distinct categories that require different products for care. (The American Academy of Dermatology confirmed this assertion.) Rubinstein also realized the need to educate her workforce. She insisted on training her demonstrators and salespeople as brand ambassadors. These individuals represented an ideal higher than pushing products. She was inspiring people to a lifestyle where “beauty is power,” and moderation with makeup was key. In turn, she insisted on educating her consumers. Beauty salons once had a less-than-savory reputation. Rubinstein promoted her salons as beauty schools that taught women how to take care of their individual selves. Classes included aerobics, promoting exercise as essential self-care. Finally, Rubinstein left behind a foundation that gave over $130 million to the arts, education, health initiatives, and community-based causes for nearly 60 years. The organization’s first focus was providing scholarship grants that encouraged women to pursue higher education and nontraditional careers. She focused on linking people to career opportunities, hoping others could lift themselves up the way she did. | The Bellwether |
Modern bellwethers must strive to do the same. Instead of fearing the potential of subordinates and up-and-comers, we must encourage everyone to embrace the power of education and personal improvement. This instruction does not necessarily have to take the form of higher education institutions. Learners can avail themselves of other professional classes, courses, and certifications that equip them to maximize their potential. Organizational leaders should always make training a central part of their operations. Even small business owners should find ways to support, train, and mentor others toward greater goals so that they become their best selves. ENABLING A WORLD FREE FROM DISCRIMINATION AND PAVING A PATH FOR POSITIVE CHANGE As a Jewish woman in the early 20th century, Rubinstein faced a great deal of anti-Semitism and sexism. For instance, she wanted to purchase an apartment in the 625 Park Avenue building in 1941. However, she was denied because the location did not allow Jews. Her solution? She bought the entire building. In one amazing gesture, Rubinstein solved a problem and left an inspiring story for others. In other subtle ways, Rubinstein showed an appreciation for different people and cultures. She loved art from various civilizations and collected culturally diverse pieces, even from African and Oceanic countries.
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