4 Key Ingredients to Website Traffic
Written By Ira Bowman
So how do website owners build traffic?
an actual budget. The overall King of paid advertising is Google. Google Ads are placed in the world's largest search engine as people make a search on their website. The amount businesses spend varies depending on their budgets and however many small to medium businesses spend in the ballpark of $3,000 per month. Larger businesses spend more, upwards of $8,000 per month to generate traffic from those searching on Google. There are many other options out there for paid advertising. LinkedIn, Facebook, YouTube,
“If you build it, they will come.” That is a classic line from the 1989, Field of Dreams movie. As noble as it sounds, that is not true when it comes to websites. There are millions of websites out there that are built, fully functional and even visually stunning that still have little to no daily website traffic. Another myth is that well written and interesting content will generate significant website traffic. The fact is content can help you retain visitors and even bring back some return visitors however, to drive new traffic content alone is not nearly enough for business owners to depend on.
There are four main components to building website traffic that all can focus on to generate the visitors they are looking for. The different components are: Paid Advertising, Social Media, Referrals, and Backlinks. Surprisingly, three of these four areas can be accomplished without spending any money for bootstrapping or cash strapped business owners.
Paid Advertising
Paid Advertising is the only one of the four categories that requires
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