referral sources. Typically, free sources of referrals are found from vendors, happy customers and family members. Paid referral sources can also be a big help too. Affiliate programs on websites, employees, customers, and organizational memberships are all major channels that can help drive website traffic. Remembering the fact that referrals are 75% more likely to purchase that paid advertising sources on websites, with reduced bounced rates, business owners would be wise to consider investing in encouraging referrals.
and keyword pickups and the author gets dofollow backlinks to their website. Nofollow links are typically found in user comments on blog posts. The main value they offer is visual. For example, if someone mentions in a post comment a website address, anyone who reads the comment could copy and paste the website into a browser and visit that website. The Google crawls when sites are indexed will not give credit to the target of the link however, so there is no SEO value in a nofollow link and these are not worth paying for. Sponsor links are dofollow but not given as much value by the crawl indexing because they are not natural links and were bought. Sponsor links can be extremely valuable for driving traffic to a website because it takes advantage of the traffic on the website it sits on and they are active, meaning when clicked on, it will open the target site. The index of the site will contribute to the SEO score of the target site too, just not as much as a natural dofollow link. User Generated Content (UGC) links are most valuable when they are live, meaning they are clickable. Many social media
managers will add UCG links whenever they can. They do not add much in the way of SEO juice, however they can be a big source of website traffic for up and coming websites, especially in the comments of viral posts on social media.
The Map Is Set So Start Driving
Do you want to build website traffic? You now have the roadmap in your hands after reading the information in this article. Are you still confused or overwhelmed? No worries, you can hire a professional to help you with all of the above. Bowman Digital Media is here to help if you want and we would be happy to earn your business and help you build your website traffic. For those who want to get started on their own, we suggest you focus your efforts immediately on social media, referrals, and backlink building. Then read up on paid advertising methods while surveying your existing web-based clients on their social media habits, so you know where and how much to invest in paid advertising. Improving your website traffic is not rocket science, but there is a lot of science behind it. Best of luck to you as you go about building your audience.
Backlinks
A backlink is simply an active link from one website to another. If you are on one website and click on a link, button or graphic and it opens another website, that is called a backlink. There are several types of backlinks including: dofollow, nofollow, sponsor, and user generated content (UGC) that all have different benefits. A dofollow link is typically created by the website it resides on and is the strongest for building the SEO score of the website it points too. The higher the domain authority of the website the dofollow link is on, the more it helps the target website. Dofollow links are typically on partner tabs, in blogs or on product description pages. To build a website dofollow links, many business owners will write sponsor blogs for other websites to post. This can help both websites because the poster of the blog gets additional content
By Ira Bowman, Owner of Bowman Digital Media, Photographer and Independent Journalist. Please see: https://bowmandigitalmedia.com/ mediakit-irabowman/
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