The Bellwether, November 1, 2024

Profit with Purpose: Transforming Business Success into Lasting Impact

For many entrepreneurs, business success can feel like a race against the clock. Revenue climbs, awards and accolades follow, yet something is missing —an elusive sense of financial security and purpose. Amid growth and acclaim, too many find themselves under crushing debt, juggling rising costs, and relying on each new client to stay afloat. And in those moments of doubt, a question surfaces: Am I building a legacy or just running on a treadmill?

Step 1: Start Paying Yourself— And Creating a Legacy Start simple: open a profit account that’s just for you. Every time income arrives, transfer a percentage here first. Don’t worry if the amount feels small—it’s the habit that matters. Let’s say you bring in $10,000 monthly. Transferring just 5% to profit creates a $500 cushion, one that grows steadily with every deposit. As you see your reserves increase, so does your freedom to make choices for your business and your life.

If this resonates, you’re not alone. Nearly half of small businesses in the U.S. operate at razor-thin margins, and many crumble not from a lack of revenue, but from the financial instability hidden beneath it​. The truth is that revenue doesn’t equal resilience. Profit does. And the Profit First approach, pioneered by Mike Michalowicz, offers a path toward financial stability with purpose—a way to ensure your hard work leads not only to success but also to meaningful impact.

aren’t

just

donations—they’re

investments in your values.

This fund doesn’t just benefit the cause; it builds a narrative for your brand. It lets your customers know your business cares about more than the bottom line, that you’re invested in creating a world where success and compassion coexist. Step 3: Elevate What Matters Most

The path to purposeful profit

Profit is not an event. It’s a habit.

Profit Isn’t Selfish—It’s Strategic

Imagine what you could do with a business that supports you and leaves room for giving back. Profit becomes a tool for self-reliance and purpose—empowering you to contribute meaningfully without financial strain. Step 2: Commit to a Cause—Profit Makes It Possible Profit isn’t just for shareholders; it’s a resource for change. By setting aside even a small percentage of profits to a charity fund, you can make philanthropy a core part of your business. Imagine supporting an organization that aids veterans, first responders, or local initiatives with every dollar you earn. These

requires more than cutting costs— it demands a focus on your highest- impact products and services. Identify the areas where your work generates the greatest value, both financially and emotionally. By channeling resources into these high-impact offerings, you sustain profitability and enhance your ability to contribute. For example, if you have two products, one yielding a 20% margin and the other 5%, consider where your energy should go. This isn’t just smart business—it’s strategic philanthropy, channeling funds toward what matters most and creating the financial strength to give back.

Imagine each dollar your business earns as a pie. Conventional wisdom says to spend first and see what’s left for yourself. But with Profit First, you claim a slice for profit before expenses. This shift does more than improve finances —it aligns your business with a mission larger than revenue alone. Think about it: profit doesn’t just secure your future; it can secure a better future for others, too. By prioritizing profit, you create the means to support causes close to your heart, be it veterans, first responders, or the community that helped you grow.

| The Bellwether |

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