"My background isn't the typical tech founder story, and that's exactly what influences how I solve problems differently," Nathaniel explains. "I was shaped by an international upbringing... so I bring a global perspective to technology challenges." Living in Europe during times of economic change gave him a real-world lesson in financial risk. In Vienna, he saw currency values change quickly before Europe adopted the euro. That experience made him careful with money and gave him a deep respect for global markets. Today, it drives his promise to always pay international team members fairly, adjusting their pay so inflation does not hurt their families. After earning a degree in international business, Nathaniel did not go straight into a computer lab. He worked in retail sales first. Talking directly with customers every day gave him a strong understanding of how real people buy things and solve problems. In 2004, he made a major shift into the tech world by taking a customer support job at a software company. Sitting on the front lines, he helped frustrated users fix broken software. This gave him a deep, hands-on understanding of what users actually need. He quickly rose through the ranks into project and operations management, working with startups, private equity firms, and government agencies. Along the way, he noticed a big problem: traditional software was often built in ways that failed the people using it. Discovering Low-Code and Building a Company During his years managing large projects, Nathaniel saw the same frustration over and over. Business leaders needed simple, quick tools to run their companies. But software engineers often built giant, complicated programs that took months or years to finish. These traditional projects frequently ran over budget and still did not do what the business needed. Building custom software from scratch was simply too slow, too rigid, and too expensive for medium-sized businesses. Then came a major turning point. Over ten years ago, Nathaniel discovered low-code development platforms. These platforms allow people to build custom software using visual drag-and-drop tools rather than writing thousands of lines of complex code from scratch. Nathaniel realized this could change everything for business software, just like visual website builders made web design easy for everyone.
In 2014, Nathaniel and his wife, Bridget, started their own company. It began as a small business managed by Bridget. But as more and more clients asked for help, Nathaniel left his corporate job to join her full-time as CEO and strategist. Bridget became a leading technical expert and earned the TrackVia Certified Implementation Professional certification. Together, they built a powerful team. Their firm grew into Low Code Road, becoming a top gold partner for TrackVia and the anchor of Nathaniel's business portfolio. By focusing on growing companies that make between $1 million and $50 million in yearly revenue, Low Code Road gave mid-sized businesses access to the same powerful software tools that giant Fortune 500 companies use. Best of all, they gave clients full ownership of their software code, so clients were never trapped paying endless monthly fees to outside vendors. Overcoming Fear and Fixing Mistakes Building a business from the ground up was far from easy. In the early days, Nathaniel faced tough challenges. Many clients were slow to trust custom software companies because they had been burned by bad vendors in the past. At the same time, the personal risks were huge. Leaving a steady paycheck to run a business while supporting a family with seven children created intense pressure. During lean financial stretches, Nathaniel felt the terrifying fear of losing everything. There were moments when he almost gave up to take a regular office job. Only the strong partnership and shared courage between him and Bridget kept the dream alive. One of his biggest mental hurdles was feeling like he had to copy other people's exact formulas for success. He read popular business books like The 4-Hour Workweek , which suggested moving to low-cost foreign countries to save money. That idea made no sense for a dedicated family man raising seven children in America. Trying to force his life into someone else's mold only brought stress. The breakthrough came when he gave up trying to copy others. "I realized... I have permission to be Nathaniel," he recalls. True success came when he stopped imitating others and focused on his own unique strengths.
To handle risk and overcome fear, Nathaniel created a mental rule he calls his Growth Mindset. When faced with tough
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