repeat himself. Employee B created friction because the boss had to babysit him. Suppose the boss has $10,000 to give out a raise. Which employee do you think will get it? The one with less friction. In the example above, people want coconut oil experiences. They detest or avoid sandpaper experiences. Why? Because frictionless means effortless. And who doesn’t like that? The question becomes: How do you make conversations with potential clients smoother? How do you make it easier to do business with you? How do you reduce or remove friction in your business and relationships?
The sandpaper gives out large amounts of friction. The coconut oil on the other hand takes no effort to glide your fingers across. When it comes to customer experience, we want more coconut oil and less sandpaper. To expand your business, build your network, and conquer generational wealth, you must reduce or remove friction. Friction causes relationships to fizzle out. Friction erodes trust. Friction turns potential friends and customers into strangers from a distance. Consider this example of friction. Suppose two employees work under a boss. The boss asks both employees to complete a task. Employee A takes a few notes, does some research, and goes off and completes the task within hours of being asked. Employee B waits a few days. The boss has to follow up with Employee B and remind him about the task. Employee B forgets the details, so he has to go back and ask his boss to summarize again. Employee B finishes the task the next day. Both employees finished the task, but Employee B threw off large amounts of friction. The boss had to chase him. The boss had to
In the classic movie “Christmas Vacation,” Clark Griswold takes his family to a sledding spot. Clark wants to make this event memorable, so he sprays a “non- chloric, silicon-based kitchen lubricant” to grease his sled. The lubricant creates a surface 500 times more slippery than cooking oil. This lubricant turns Clark’s sled into a rocket and he goes for an unforgettable ride. While the movie is a parody, it teaches us a valuable lesson. Clark had the same sled as everybody else. The only thing the spray did was remove friction. And the removal of friction provides a valuable lesson on how to expand your empire. Friction comes from the Latin word “fricare,” which means to rub. Ever hear the saying, “he or she rubs me the wrong way?” When you hear that, somebody means the other person gives them friction in one way or another. We define friction as the resistance when two objects cross paths. Take your hand and rub it across a piece of sandpaper. Now take the same hand and rub it across a spoon filled with coconut oil.
Don Sevcik is the Creator of the fastest math tutor on the planet giving 8.1 million people help with 102 million math problems. He's also the best-selling author of five books. Contact Don at donsevcik@gmail.com.
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