year. That all changed once he decided to uplevel his publishing credits with a bestselling book. That organization then pursued him. When asked, “Why now?” they said it was because they could charge a higher admission when their speakers were bestselling authors. Having a bestselling book under one's belt can significantly enhance an entrepreneur's ability to attract and win clients. In this know-like-and-trust era, clients are naturally drawn to individuals who are recognized authorities in their field. By positioning themselves as authors of bestselling books, entrepreneurs signal to potential clients that they possess a depth of knowledge and expertise unmatched by their competitors. As we saw in the example, this heightened credibility can be the deciding factor in securing lucrative contracts and partnerships.
One of the leverage tools entrepreneurs have at their disposal on their path to creating impact is their content. It is not enough that we are well-versed in our area of expertise. My twenty years of experience helping authors navigate their paths to publishing won’t help me rise above the noise in today’s marketplace if it is not leveraged. Neither will your decades of being in the trenches in your industry. We need to share our knowledge and wisdom through consistent, notable content to begin growing influence. One powerful source of content is a bestselling nonfiction book. Far beyond a simple literary achievement, a bestselling book lifts entrepreneurs from obscurity and places them in the spotlight of recognition and influence within their industries. Your book highlights your expertise and dedication to sharing knowledge, fostering growth, and leaving a lasting impact. A bestselling book is not a one- hit-wonder; it is a source of content that can be repurposed in many ways to build your credibility, leverage your influence, and leave a legacy. Benefits await entrepreneurs who venture into publishing. I have the joy of seeing this play out in the lives of my clients all the time. For those who haven’t experienced the full breadth of what bestselling authorship can provide, it may be easy to dismiss the value. From establishing credibility and diversifying revenue streams to enhancing visibility and creating a legacy, the path of authorship offers unparalleled opportunities for success. How can a bestselling book help you? In no less than three ways.
Establishing Credibility
A bestselling book serves as a tool for entrepreneurs seeking to bolster their credibility in the eyes of clients, peers, and industry leaders. Beyond the intrinsic value of being a published author, a bestselling book carries a unique cachet that sets its author apart from the competition. For example, one consultant had tried multiple times to get onto the stage of a prestigious organization. He had a published book, an excellent track record, solid credentials, and many testimonials, yet that stage eluded him year after
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